The Guided Website Experience

No. I work exclusively with service-based businesses. That includes coaches, creatives, wellness practitioners, therapists, and service providers. If you sell physical or digital products as your primary offer, I'm probably not the right fit. Not sure? Apply anyway and I'll let you know honestly.

Not at all — I handle the full setup on a fresh Squarespace site. What I don't do is migrate existing content from an old website. If you've been online for years and have blog posts, extra pages, or other content you want to carry over, that's outside the scope of this project.

I build your six pages from scratch, and anything beyond that would need to be handled separately. Think of it as a fresh start — which for most of my clients is exactly what they need.

No branding? No problem. I offer a brand style guide add-on for $1,200 USD — a curated visual direction for your website that includes a colour palette, font pairings, a simple wordmark, a favicon, and a selection of on-brand stock images.

You'll see two directions to choose from before design begins, so nothing is left to guesswork. If you'd prefer to work with a brand designer first, that works too — just something to sort before your design phase begins. What I can't work with is DIY branding. It makes it really hard to produce a result we're both proud of.

That's what the content planner is for. It's a guided workbook built specifically for this process — with prompts, tips, and word count guidelines for every page. You won't be staring at a blank page wondering what to write. It's more guided than it sounds, I promise.

Legal copy is your responsibility — whether you choose to hire a lawyer or you need a more accessible starting point. I often recommend Termageddon (affiliate link) — it's a tool that generates your privacy policy, terms and conditions, and cookie policy and automatically updates them as laws change.

It's not a substitute for legal advice, but it's a solid, practical option for a lot of small business owners. As always, do your own research and make the call that's right for you.

I'll design and style your privacy policy, terms and conditions, and cookie policy once you provide the content — and none of these count toward your six core pages.

When you book, you'll get access to your client portal which includes my stock image resource guide — recommended sites, tips on what to look for, and a checklist to help you build your image library before the project begins.

If you'd rather hand that off entirely, stock image curation is available as a standalone add-on for $200 USD — or included as part of the brand style guide add-on if you're starting without existing branding.

I work with one client at a time and typically book out four to six weeks in advance. If you have a target launch date in mind, it's worth reaching out sooner rather than later — I can't always accommodate last-minute requests.

As soon as you're ready. Because your design weeks are confirmed at booking and your prep phase begins right away, the earlier you book the more breathing room you have to get your content ready without feeling rushed.

You'll need a Squarespace Business plan to support your website — you can check current pricing directly on Squarespace's website. For your domain, if you already have one you love, I'll help you point it to your new Squarespace site — no need to buy a new one.

If you need a domain, Squarespace offers registration and sometimes includes the first year at no extra cost for new accounts. For email, most clients already have a professional address through Google Workspace or a similar provider and don't need to change a thing. If you want everything in one place, Squarespace offers email hosting too.

I'll walk you through all of this at your welcome and strategy session so nothing catches you off guard.

Once you submit your application, I'll read through everything personally and get back to you within two to three business days. If I think we're a good fit, I'll send a detailed email with everything you need — project details, investment, contract, and invoice — all in one place.

You can sign, pay, and secure your spot entirely by email. If you have questions before you're ready to commit, just reply and I'll answer them. No introductory calls, no pressure — just a clear, calm next step.

Your design weeks are confirmed at booking and I hold those dates exclusively for you.

If you need to move your dates: I ask for at least two weeks notice and a $300 USD rescheduling fee. I can only accommodate one reschedule — after that, the project is cancelled and your deposit is forfeited.

If your content arrives late: a holding fee of $150 USD per business day applies from your confirmed design start date until everything is received and the project can begin. After five business days, I'll reach out to discuss next steps — at that point, the project can either be rescheduled (holding fees plus the $300 rescheduling fee apply) or cancelled (deposit and all holding fees are forfeited).

Any outstanding holding fees are settled on your final invoice — everything is paid in full before your website is handed over. I'll always make sure it's clear and easy to understand, with no surprises.

These fees cover different situations — you'd never be charged both for the same thing. This isn't meant to be harsh — it's how I protect my schedule and the clients booked after you.

I keep it simple — 50% to reserve your spot, and 50% due five days before your design phase begins. I don't currently offer additional payment plans beyond this schedule.

The 50% deposit paid at booking is non-refundable. It reserves your spot on my calendar and covers the strategy session, onboarding, and prep work that begins right away.

If you cancel after the design phase has begun, the full project investment is non-refundable. I'd always encourage you to read the contract carefully before signing — and reach out if you have any questions before you book.

A smooth project depends on both of us showing up. Here's what I need from you:

• Your completed content planner delivered by the agreed deadline

• High-quality, on-brand images ready before the design phase begins

• Feedback provided within the scheduled review windows — one after the homepage, one after the full site

• Timely responses to emails during the project, within one business day

If content or feedback arrives late and delays the project, the $150 USD per business day holding fee applies. I'll always give you plenty of notice about deadlines — and I'm here to support you through the prep phase so nothing sneaks up on you.

Two. One after the homepage is built, and one after the full site is complete. This gives you two genuine chances to weigh in and make sure everything feels right. Additional revision rounds beyond the two included are available at an extra cost.

I design with basic accessibility in mind — clear colour contrast, readable font sizes, and clean layouts that are easy to navigate. Squarespace also includes built-in accessibility features across all their templates.

I don't claim full WCAG compliance, but I do design thoughtfully and with care for the people using your site.