Honestly? It started with procrastination.
Before The Rho Studio was a thing, I was blogging on WordPress.
I loved it, but, if I’m being honest, my favourite part wasn’t the writing. It was changing the theme. Tweaking the layout. Moving things around until everything looked just right.
I’d spend hours doing it and call it “working on my blog,” when really I was just having the time of my life fiddling with the website.
Eventually, I started wondering whether I could turn that part, the part I actually couldn’t stop doing, into a business.
So I started learning, practising, and taking it seriously.
That’s the whole origin story. No dramatic pivot. No big lightbulb moment. Just a girl who loved making websites look good and decided to make something real out of it.
Websites come with a surprising number of tiny decisions.
The spacing. The font size. The button colour. Why the mobile version suddenly looks nothing like the desktop one.
Which image belongs at the top? Where should the services go? Is that paragraph too long? What is the call to action actually supposed to say?
And somehow, you’ve changed the hero image four times and still don’t like it.
It’s a lot of mental energy, especially when you’re already running a business, serving clients, and trying to remember the other hundred things on your list.
Your time is worth too much to spend it wrestling with spacing and colour codes.
That’s why I created a focused process that takes those decisions off your plate and keeps the whole thing moving.
Pretty is lovely. Pretty and useful is better.
I care about the details, but not just because I want everything to look nice.
A button needs to be noticed. A page needs to be easy to follow. Your services need to make sense to someone who hasn’t been thinking about your business all day.
Your website should feel polished, but it should also do its job.
It should make your business clearer, not tuck it behind a very beautiful layout and hope for the best.
What working with me looks like
The Rho Studio is for service-based businesses that have outgrown the way they’ve been showing up online.
Maybe you’ve built the business through social media and referrals but still don’t have a proper website. Maybe your current site belongs to an earlier version of the business, and it’s time for a refresh. Or maybe you’ve been DIYing everything and are very ready to hand this part over.
Every Sprint starts with one of my ready-made designs, and I shape it around your branding, your words, your services, and the people you want to reach.
During your design days, your project has my full attention. I bring everything together, make the detailed decisions, and keep things moving without turning your website into a six-month saga.
Once we’re finished, you’ll know how to update the everyday parts yourself—without sending a slightly panicked email every time something changes.
When I’m not designing websites
I’m a mama of four, so life is full, my calendar is rarely empty, and my time matters to me.
When I’m not working, I’m usually with my family or friends, and that’s exactly how I like it.
It’s one of the reasons I value focused work, clear decisions, and projects that leave room for the rest of life.
If any of this resonated, I’d love to hear from you.
Tell me a little about your business and what you’d love your next website to do for you.
I read every application personally and usually reply within two to three business days.
