The Signature Website Experience
A guided, strategic website experience for established female service providers — from first conversation to launch day.
Your business has grown. Your website hasn't kept up. Let's fix that.
You've put in the years. Your services are refined. Your clients trust you and keep coming back. Your process is high-touch and thoughtful.
But your website is still showing people the earlier version of your business — the one you threw together before you figured all of this out.
And now? You're manually explaining your services before every consultation. You're cringing a little when you send someone the link. You're quietly wondering if better-fit clients are clicking away because what they see online doesn't match what you actually do.
That gap between your website and your work is exactly what the Signature Website Experience is built to close.
This might be exactly what you've been waiting for — or it might not be the right time yet.
We'd rather be upfront about that than have you invest in something that isn't the right fit.
The Signature Website Experience is likely a good fit if:
You've been in business for three or more years
You have a clear service or offer, and you're getting clients consistently
Your current website no longer reflects the quality of your work
You're ready to use Squarespace — or already are
You're ready to invest in a professional website and let an expert lead the process
Not quite there yet? If you're still finalising your offers, building consistent sales, or need a full rebrand before a website makes sense, it's probably worth waiting a little longer. A great website works best when your business foundation is already solid. You'll get a lot more out of it that way.
Here's what you walk away with.
Every Signature Website Experience includes:
Up to four weeks of guided preparation — so you start the design phase organised, clear, and ready instead of scrambling to pull things together at the last minute
Strategic website structure — so your website makes sense to the people visiting it. They understand what you do, who it's for, and how to reach you — without you having to explain it on every single sales call
Custom Squarespace design — seven pages for the Signature, eight to twelve for the Expanded Signature — so your site finally looks like the calibre of business you're actually running
A website-supporting mini brand refresh — so your site feels cohesive and intentional from the moment someone lands on it, not pieced together from different eras of your business
Basic SEO setup — so your website shows up correctly in search results and gives potential clients the right first impression before they even click
Mobile refinement — so your site looks just as good on a phone as it does on a desktop, because that's where a lot of your potential clients are browsing
Clear calls-to-action across your site — so potential clients always know exactly what to do next, whether that's filling out your application, booking a consultation, or reaching out
Pre-launch testing — so you go live knowing the site has been checked, tested, and is ready to go. No broken links, no missing pages, no surprises
Assisted Launch + Handoff on a scheduled live video call — so you go live with someone right there with you, not fumbling through it alone at midnight, wondering what went wrong
7 days of post-launch support — so you have a safety net for the first week. If anything needs a small tweak, you're not on your own
THE MINI BRAND REFRESH
Every project includes a website-supporting mini brand refresh. Here's what that actually means.
Before we design your website, we make sure the visual foundation is ready to support it.
A mini brand refresh isn't a full rebrand — it's a focused visual update that helps your site feel cohesive, intentional, and aligned with where your business is now.
Depending on what you need, this may include:
A simple type-based wordmark logo, if your existing one no longer works for the site
A letter-based favicon
Font pairings
An updated colour palette
What it isn't: A full brand identity, a full rebrand, a brand strategy process, or a complete visual identity system. It's a focused refresh that supports the website — and that's exactly what it's designed to do.
WEBSITE COPY SUPPORT
Need a little help with your copy? We've got you.
Website Copy Support is an optional add-on for clients who want extra support refining their copy before it goes into design.
This might include reviewing your questionnaire responses and existing copy, improving your page flow, tightening your wording, suggesting clearer headings, and refining your calls-to-action so everything feels cohesive across your pages.
It's not full copywriting or SEO copywriting — it's focused support to make sure your copy is ready to design around.
Website Copy Support starts at $1,500 USD. Final pricing depends on page count, copy readiness, and the level of support needed.
THE PROCESS
-
Start with a short application so we can understand your business, goals, and site structure.
-
Before your design phase begins, you’ll move through a guided prep phase where content, visuals, and direction are organized and finalized.
-
Your website is designed and launched in one focused week, with space for quick approvals and aligned decisions along the way.
-
At the end of the week, we review the final site, test key details, and have a guided launch with a smooth, supported handoff.
Strategic website structure designed around your signature offer
A refined visual direction for your online presence, including typography, spacing, colour direction, and imagery guidance
Basic SEO setup, including page titles and descriptions
A strategic 5-page Squarespace website in the standard Studio Intensive format
Mobile optimization across key pages
A website walkthrough so you can confidently manage your site after handoff
Launch support and pre-launch testing
Seven days of post-launch support for final questions and small refinements
Page clarity: Common pages include Home, About, Services, Contact, and one additional page such as FAQ, Portfolio, Case Studies, Work With Us, or a focused sales page.
THE RESULT
A website that feels aligned.
One that communicates your value clearly, supports your pricing confidently, and gives potential clients a more refined experience of your business.
Clearer. Stronger. More aligned with what’s next.
The Process
-
Step 1 — Apply
Start with a short application. We'll review your business, your current website, and your goals — and let you know honestly if we think we're a good fit.
-
Step 2 — Book
If it's a match, we'll send over the project details, investment, contract, and invoice. Your spot on the calendar is officially reserved once the contract is signed and the first payment is received.
-
Step 3 — Prepare
Before design begins, we work through up to four weeks of guided preparation together. Content, copy, structure, creative direction — all of it. This is what makes the design phase run smoothly instead of turning into a stressful back-and-forth.
-
Step 4 — Design
This is the exciting part. Over two to three weeks, we build your custom Squarespace website page by page. You'll have scheduled review calls along the way so you always know where things stand.
-
Step 5 — Launch
We go live together on a scheduled video call. We'll walk through your finished site, cover the Squarespace basics, and send you off feeling confident — with seven days of post-launch support in your back pocket.
The investment
The Signature Website
Up to 7 custom Squarespace pages. $5,000 USD
The Expanded Signature Website
Includes up to 12 custom Squarespace pages. The final investment depends on the page count, structure, and the level of support required. $9,000–$12,000 USD
Projects requiring more than 12 pages may be quoted separately or may not be a fit.
Ready for a website that finally says what your work deserves?
Let's make it happen.
Fill out our short application and tell us about your business, your current website, and what you're hoping this next version does for you. We'll take a look and let you know if we think we're a good fit.
No pressure. No obligation. Just a calm, clear starting point.
*Applications are answered within three business days. We work with one client at a time, so spots are limited.